About the Event Programs

  • The official programs for America’s biggest and most popular pro and amateur events
  • Be a part of an item fans will keep, treasure, and reread
  • Reach audiences from multiple racing disciplines
  • Discounts available for volume buys

Racer X is using its publishing expertise to bring you access to the most diverse group of racing fans available with souvenir event programs. Advertise in these books to reach fans and participants of supercross, pro and amateur motocross, cross-country, and ATV racing plus get tickets to select events.

Official • Informative • Collectible

240,000
combined readership

Test-Ride an Event Program

We've found that advertising in the event programs is a great value. We feel that our ads get to reach readers that might not normally see them as an event program is read more often and by more readers. The quality of the program content is first class, which extends the time period that they are read over a normal magazine ad. Jim Ricci Sr. (Fuchs Silkolene USA)