Specifications

  • Images used as background no less than 1500px width. Optimal size is 1500x1000. Some cropping may occur.

  • Acceptable file types: .jpg, .png, .pdf or master asset .psd, .tif, .eps, .ai

  • Provided marketing copy.

  • Provided logo and assets. No less than 600px width. Transparent .png preferred with approved color to appear on background.

  • Provided HEX color if using background color as well as CTA button color.

Best Practices

  • Limit text—small print is easy to miss on a mobile screen, and the ads will likely be scrolled past quickly.

  • Send an excellent designed landing page or unique URL that you are tracking. If your goal is to sell a specific product, send that URL. If your goal is to collect email addresses or leads, send a conversion-optimized landing page with an email capture form.
  • Refresh your creative quarterly at minimum, but monthly is optimal. Our readers are smart. They know when they’ve seen an ad before and don’t give it a second look. The money you invest will go much further and you’ll see better results if you keep things fresh.
  • Ensure you have a CTA on your Digital Edition version. Tell our viewers what you want them to do.
  • End cards are a must for videos. At the end of each video, place a graphic or YouTube-templated end card that gives viewers a Call To Action: visit your website, your video channel, etc.
  • Poster design: The Racer X editorial team will work closely with your brand to ensure a perfect fit for that specific issue. (If we can relate it to content, we will try!)

For material or deadline questions, contact:

[email protected]
All creative must be submitted 5 full business days before the contracted start date.