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The AMSOIL Grand National Cross Country Series (GNCC Racing) is the premier off-road racing series in America, drawing the largest crowds of spectators and racers, the largest cash awards and contingency programs, and the most comprehensive media coverage in off-road racing. All 13 GNCC rounds are broadcast live on RacerTV.com with a total of 32 shows throughout the racing season (13 Bikes, 13 ATVs), in addition to the comprehensive coverage on NBC Sports Network. All events are produced by Racer Productions, Inc., a West Virginia-based motorcycle and ATV race production company.

Racer X is proud to once again be the publisher of the official GNCC souvenir program. As an advertiser, you have the chance to present your product and image to the most die-hard group of off-road enthusiasts you could ask for.

View the GNCC Program 

2020 GNCC Racing by the Numbers

45: Years of GNCC championship racing
5,030: Spectator average per event
65,397: Total Spectators
13: Total events
54: Motorcycle classes
41: ATV classes                                                                                                                       
8: eMTB Classes 
11: Micro classes
19,963: Total Rider Entries
6,595: Total Unique Rider Entries
1,535: Unique Rider Entries per Event
326,000: Current social-media reach (Facebook, Twitter, Instagram)
20,000: Program readership

2021 Rates

Size Price
4-Color
2-page spread $2,520
1 page $1,260
1/2 page $840

Additional discounts are available for Racer X advertisers and multiple program advertisers. For 2-color rates please contact a sales rep. 

Readership & Deadlines

Readership 20,000
Space 1/15/21
Materials 1/22/21
On-Sale 2/20/21
Tickets 8 per spread, 4 per page