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The Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by AMSOIL is the world’s largest and most prestigious amateur motocross racing program. The national qualifying program consists of 52 Area Qualifiers and 12 Regional Championship events hosted at select motocross facilities across the country. The qualifying system culminates in the National Final, hosted annually at the home of country-music star Loretta Lynn in Hurricane Mills, Tennessee.

Nearly 20,000 racers attempt to qualify in 36 classes for the 1,446 available positions at Loretta’s. Known as “The World’s Greatest Motocross Vacation,” the event has served as a launching pad for the biggest names in professional motocross and supercross, including Ricky Carmichael, James Stewart, Ryan Villopoto, and Ryan Dungey.

View the Loretta Lynn's Program 

DMC Programs will produce the Official Souvenir Program for the 2017 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by AMSOIL at Loretta Lynn’s. Here’s your chance to influence the cream of the crop with an ad in the official weeklong guide to the biggest amateur motocross race in the world. Let us help you put a package together; please contact your sales rep below.

2018 Rates

Size Price
4-Color
2-page spread $4,000
1 page $2,000
2/3 page $1,600
1/2 page $1,300
1/3 page $1,000
1/4 page $640

Additional discounts are available for Racer X advertisers and multiple program advertisers. For 2-color rates please contact a sales rep. 

Readership & Deadlines

Readership 6,000
Space 6/29/2018
Materials 7/6/2018
On-Sale 7/30/2018

For material or deadline questions, contact:

Alissa Gilligan
[email protected]

For more information, contact:

Scott Wallenberg
[email protected]
(208) 321-0037

Sales Team
[email protected]
(304) 284-0080, ext. 108