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The Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by Lucas Oil is the world’s largest and most prestigious amateur motocross racing program. The national qualifying program consists of 57 Area Qualifiers and 13 Regional Championship events hosted at select motocross facilities across the country. The qualifying system culminates in the National Final, hosted annually at the home of country-music star Loretta Lynn in Hurricane Mills, Tennessee.

Nearly 20,000 racers attempt to qualify in 36 classes for the 1,462 available positions at Loretta’s. Known as “The World’s Greatest Motocross Vacation,” the event has served as a launching pad for the biggest names in professional motocross and supercross, including Ricky Carmichael, James Stewart, Ryan Villopoto, and Ryan Dungey.

View the Loretta Lynn's Program 

DMC Programs will produce the Official Souvenir Program for the 2019 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by Lucas Oil at Loretta Lynn’s. Here’s your chance to influence the cream of the crop with an ad in the official weeklong guide to the biggest amateur motocross race in the world. Let us help you put a package together; please contact your sales rep below.

2019 Rates

Size Price
4-Color
2-page spread $4,000
1 page $2,000
2/3 page $1,600
1/2 page $1,300
1/3 page $1,000
1/4 page $640

Additional discounts are available for Racer X advertisers and multiple program advertisers. For 2-color rates please contact a sales rep. 

Readership & Deadlines

Readership 6,000
Space 7/2/2019
Materials 7/9/2019
On-Sale 7/27/2019

For material or deadline questions, contact:

Dustin Williamson
[email protected]

Contact us for more information

For more information or to learn more about the available advertising opportunities, contact us now. Contact Us