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The Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, is recognized as the world’s premier professional motocross championship. The 12-round series includes stops at the best motocross racing facilities in America, from California to New York. Motocross fans are a unique breed of action-sport consumer: edgy, energetic, enthusiastic, and athletic.

Motocross is a lifestyle sport, and for 12 weekends each summer, the best athletes on the planet do battle on the toughest racetracks in the country while thousands of fans take in every second of the action.

View the Pro Motocross Program 

DMC Programs invites you to advertise in the Official Souvenir Program for the 2017 series and present your product and image to the most die-hard motocross riders and fans in the world. Let us help you put a package together; please contact your sales rep below.

Lucas Oil Pro Motocross by the Numbers

Fan Demographics:

  • 73% male
  • 91% employed full-time
  • 82% between the ages of 18-54

277,280: Total fans in 2016
23,106: Average fan attendance per event

2018 Rates

Size Price
2-page spread $6,770
1 page $3,950
2/3 page $3,160
1/2 page $2,570
1/3 page $1,975
1/4 page $1,500

Additional discounts are available for Racer X advertisers and multiple program advertisers. For 2-color rates please contact a sales rep. 

Readership & Deadlines

Readership 50,000
Space 4/12/18
Materials 4/19/18
On-Sale 5/19/18
Tickets 8 per spread, 6 per page

For material or deadline questions, contact:

Alissa Gilligan
[email protected]

For more information, contact:

Scott Wallenberg
[email protected]
(208) 321-0037

Sales Team
[email protected]
(304) 284-0080, ext. 108