Circulation

  • Total monthly: 48,653
  • Digital: 13,663
  • Subscriptions: 18,490
  • Single copies: 16,500
  • Readers per copy: 4
  • Total Readership: 194,612

Age

  • 18-34: 35.1%
  • 35-44: 21.8%
  • 44+: 43.1%

Income

  • 40-75K: 47.1%
  • 75-99K: 19%
  • 100-149K: 22.3%
  • 150K: 11.6%

Education/Employment

  • College educated 26%
  • Employed: 89.2%

Marital Status

  • Married: 62%
  • Single: 38%

Other

  • Motorcycle ownership 95%
  • Riding frequency at least once a month 95%
  • Regularly Train/exercise 93%
  • Truck ownership 85%

Full Reader Survey 

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