Circulation

• Total monthly: 48,653
• Digital: 13,663
• Subscriptions: 18,490
• Single copies: 16,500
• Readers per copy: 4
• Total Readership: 194,612

Age

• 18-34: 35.1%
• 35-44: 21.8%
• 44+: 43.1%

Income

• 40-75K: 47.1%
• 75-99K: 19%
• 100-149K: 22.3%
• 150K: 11.6%

Education/Employment

• College educated 26%
• Employed: 89.2%

Marital Status

• Married: 62%
• Single: 38%

Other

• Motorcycle ownership 95%
• Riding frequency at least once a month 95%
• Regularly Train/exercise 93%
• Truck ownership 85%