Download PDF

Sponsored Newsletters

Sponsorship of our email newsletters are a powerful way to tap into new customer segments by aligning your brand with Racer X. It can help increase exposure in a receptive environment (our readers’ inbox) and can subtly promote your brand while gaining visibility through association.

  • List Size: 76,000 and growing
  • Average Open Rate: 17%
  • Average Click Rate: 3.4%

Demographics

  •  78% Male, 22% Female 
  • 14% Aged 18-24, 26% Aged 25-34, 19% 35-44, 22% Aged 45-54, 19% Aged 55+

Products

  • Sponsored Email Blasts - Send your 100% owned email to our readers. Sponsorship of e-newsletters can be a powerful way to tap into our audience, aligning your brand with ours. It can help increase exposure in a very receptive environment. Our sponsored e-newsletters also come with a re-targeted email to recipients who have not opened your email. You can specify when you would like this retarget to go out.

Pricing

Contact your sales rep for pricing information.

Tip

Create a Racer X specific offer with a unique code or landing page. Our audience will see this as more of a partnership than you just leveraging them.

Sponsored Email Blast

Sizes and Specifications

Sponsored Email Blast 

  • Link tracking is automatic for URLs, except for image maps and mailto links in custom HTML emails. Image maps can be added to a Custom Code email, but the links can't be tracked.
  • <Greeting/> is the only contact detail tag that can be inserted into a custom HTML email.
  • External style sheets aren't supported. Styles can be added to the code at the top of the template by adding inline styles.
  • HTML is more forgiving that XHTML.
  • HTML5 isn't supported.
  • Some style attributes can cause problems with the positioning of elements, including the following:
    • position:fixed;
    • position:absolute;
    • float:left;
    • z-index: 2;
  • Non-standard HTML tags generated by proprietary software, like Microsoft Publisher or Frontpage, won't display correctly in many browsers and email clients:
    • <v:shape>
    • <o:column>
    • <b: Xl>
    • ![endif]
  • JavaScript will most likely not display if you use it in your email because most email clients disable it for security reasons.
  • Images should be hosted on an external server.

For material or deadline questions, contact:

[email protected]
All creative must be submitted 5 full business days before the contracted start date.

Contact us for more information

For more information or to learn more about the available advertising opportunities, contact us now.
Contact Us