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A person’s decision to buy is informed by recommendations. 

Racer X has a hyper-engaged social media audience on all channels - Facebook, Instagram & Twitter; checking our feeds multiple times per day so as not to miss our industry-leading up-to-the minute news. With engagement rates as high as 10.58%, you’ll be sure to find plenty of buyers within our audience. 

Choose from several options to help drive brand awareness and foster engagement:

Instagram Sponsored Posts

Instagram by the numbers: 

  • Instagram is the fastest-growing social media outlet. 
  • Over ⅓ of Instagram users have used the app to purchase a product online
  • 1 out of 3 of the most viewed Stories are from businesses
  • Story Ads increase ad recall, purchase intent, message association, and CTR
  • 60% of users learn about new products through Instagram
  • With over 800,000 fans following our brand…

 Racer X can deliver fish in a barrel with a well-executed campaign strategy. 

With a maximum of two posts per week, your product will get the maximum exposure possible on our feed. Instagram posts go live anytime between 9:00-5:00 p.m. Eastern on Tuesdays and/or Thursdays and will stay live for 24 hours. Sponsored posts start at only $500. There is an add-on option available to keep your post live indefinitely for an additional $250. For $1,000 you can buy a lifetime Instagram Gallery which includes multiple photos and captions. This option is also available on Facebook for $750. 

Facebook Branded Content

We don’t simply post an advertisement on our Facebook, but an image or video featuring your product that conveys our relationship with you. These posts are intended to appear more organic, therefore driving a different level of trust in our readers. Our more than 1 million followers have shown active engagement of over 3.1% on our posts.

Tip: Posts containing videos receive about 38% more engagement than those containing images. Send us your most social-media worthy videos.

Facebook posts go live anytime between 9:00 a.m.-5:00 p.m. Eastern on Tuesdays and/or Thursdays, and your post will stay indefinitely unless you request its removal. Facebook branded posts start at only $500.

Instagram and Facebook Story Posts

We now offer sponsored story posts on both Instagram and Facebook. For only $100 per "slide," you can buy ideal space in Racer X Online's Instagram or Facebook Stories. What is a story "slide?" When looking at a social story on either Facebook or Instagram, a slide is one 10-second section of content that is shown before it switches to the next slide. Social stories are the perfect place for brands looking to drive traffic directly to their site or landing page, as they provide a swipe-up function for direct-linking capabilities.

The best part about our Story Slide product is you can purchase multiple slides at a time. Say you have a 30-second video you want to put on our story: you can purchase 3 slides and we can post the entire 30 second video without interruption, with each slide providing a direct-link option.

Pricing 

Product     Price  
24-Hour Instagram Post     $500  
Lifetime Instagram Post     $750  
Lifetime Facebook Post     $500  
Instagram/Facebook Story slide     $100 (per slide)  

Sizes and Specifications

Instagram Images:

1080 x 1080 pixels OR 1080 x 1920 pixels
500k max

For story images - 1080x1920

Instagram Videos:

Video aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
Maximum length: 45 seconds
4 GB max
Format: mp4
Full list of Instagram video requirements.

Facebook Images:

940 x 788 pixels to 1080 x 1920 pixels
40k max

For story images - 1080x1920 

Facebook Videos:

Video aspect ratio: 16:9 (full landscape) to 9:16 (full portrait)
Maximum length: 45 seconds
4 GB max
Format: mp4
Full list of Facebook video requirements.

Acceptable Facebook File Formats 

Photos, Videos, Links, Text, Instant Articles, 360 videos, Live, Slideshow, Canvas, Carousel.

Please review Facebook’s list of Branded Content Policies and exclusions before submission.

Text Files

Submit a caption, including hashtags, and your business's account name for our team to post. Once you have submitted your caption, we will take creative control and make adjustments to ensure your posts receives maximum engagement unless otherwise specificied. 

Per Instagram regulations, we must tag the post as paid partnership. Please note that we do not change our profile URL for sponsored posts. If you would like to include this, you may place it within your caption for readers to view. We recommend using a URL shortener. 

Be sure to approve us (@racerxonline) as a partner of your Instagram/Facebook so we can tag you as the paid partner on our post. If you are unsure of how to do this, please reach out and we'd be happy to walk you through it. 

For material or deadline questions, contact:

[email protected]
All creative must be submitted 5 full business days before the contracted start date.

Contact us for more information

For more information or to learn more about the available advertising opportunities, contact us now.
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